Mr. Abel is responsible for all strategic brand architecture and marketing development for Dynasty Financial Partners. He leverages new marketing platforms, technology, and data to build awareness and heighten customer value across relevant paid, owned, and earned channels. This includes driving engagement across the growing social media landscape, developing industry-leading thought leadership content for distribution, expanding efforts in mobile and video as well as optimizing website and search engine best practices. In addition, he is the point person for all external marketing resource partners.
Mr. Abel joined Dynasty from Google where he was Head of Industry, Financial Services overseeing enterprise relationships with leading financial services firms. Prior to this role, he has held executive marketing roles at JPMorgan Chase and BlackRock. Mr. Abel has been actively involved in the advertising and marketing community, helping start the Bay Area Interactive Group and serving on the Executive Board of Directors of the Financial Communications Society. He has also been involved with the Association of National Advertisers, Ad Council and Interactive Advertising Bureau. Mr. Abel graduated from the University of Minnesota with a BA in Communications.